Epernay, the Champagne capital

Set in the heart of the Champenois vineyards, Epernay is the Champagne Capital. As the starting point of various tourism routes and home to the various Champagne authorities (the Comité Interprofessionnel des Vins de Champagne - Inter-professional Committee of Champagne Wines, the Syndicat Général des Vignerons - General Growers’ Union, etc.), this city in the countryside is Champagne’s main economic driver.


Home to the great wine production and trading houses, and listed as a Remarkable Site of Taste, the majestic Avenue de Champagne has 110 kilometres of cellars.

This is what makes it a world-famous site and one of the world’s most prestigious Avenues! As well as visiting the cellars of the famous Champagne Houses, you’ll find eclectic architecture and numerous 19th-century buildings.

In order to promote this heritage, the Avenue was renovated between September 2006 and June 2009, to create wider pavements so tourists from all over the world can wander along this prestigious road.

Champagne’s most unmissable attraction - visit, revisit and above all enjoy the wine!


A bit of history

The first Champagne House opened in Epernay in 1729, founded by Nicolas Ruinart, a draper at the time, who wanted to try his hand at producing sparkling wine.

Other establishments would also set up on Avenue de Champagne (in particular Moët & Chandon, in 1743). The Avenue de Champagne, previously known as Rue du Commerce, became an important economic hub in the 19th century and other Champagne Houses followed: Perrier Jouët, de Venoge, Mercier, etc.

In February 1925, the Rue du Commerce became the Avenue de Champagne.

A mark of its own 

To raise the profile of the Avenue de Champagne and export it all around the world, the AC mark was created in 2011.

You can find this mark on many souvenirs sold at the Tourist Office shop and on the website: http://www.shopping-epernay.fr